BRITTON'S GOURMET BAKERY

About Us

Britton’s Gourmet Bakery — A Sweet Shore Tradition Since 1965

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Britton’s Bakery was established in Stone Harbor, New Jersey in 1965 by Marie and Ray Britton. What began as a small, family-run bakery built on love, hard work, and treasured recipes quickly became a shore favorite.
In 1992, we moved to our one and only location here in Wildwood Crest, where our family continues to bake the same classics that made us famous nearly 60 years ago.

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Now in our third generation of family ownership, Britton’s remains dedicated to the same recipes, high standards, and traditions that have defined us since day one. For six decades, our passion for quality has never wavered — and neither has our joy in seeing familiar faces return year after year for their favorite treats.

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Our Baked Favorites

We’re proud to offer a full selection of freshly baked goods, including:
🥐 Cinnamon Buns
🍩 Gourmet Donuts
🍰 Crumb Cake & Muffins
🥐 Croissants & Danish
🍮 French Pastry & Italian Sfogliatella
☕ Cinnamon Coffee Rolls 

🥯 Bagels
🍎 And of course, our Famous Apple Fritters — so beloved that in 1982, President Ronald Reagan wrote to tell us how much he and Nancy enjoyed them after one of his staff brought some back from the shore!

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A Small Place With Big Taste

We may be a small bakery, but our flavors — and our following — are anything but. If you see a line out the door, don’t worry; our team works diligently to serve every customer efficiently while keeping things warm, fresh, and moving.
 

As we proudly celebrate our 60th season in 2025, our third generation is honored to carry forward the Britton family legacy — one delicious pastry at a time.

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Visit Us

📍 5600 Pacific Ave, Wildwood Crest, NJ 08260
📞 (609) 522-5600
🌐 brittonsbakery.com
⏰ Open early mornings during the shore season — come early for the freshest treats!

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Britton’s Gourmet Bakery — still family owned, still local, and still baking happiness since 1965.